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ABOUT is a homegrown label that is working towards a full fledged of 'Made in Singapore' apparels. Having our apparels sewn locally, we can have better quality control and at the same time, supporting local businesses. 

The name sounds like "Flowers” which we are surrounded by in our daily life. Flowers, for all its beauty and variety, are frequently used to express our affection, our concerns and for special occasions we wish to remember.

We are introducing Fleur by, our premium line which is inspired by flowers and nature. Every flower has its own meaning, some flowers represent purity, innocence, friendship; while some represent confidence and honesty.

Our apparels are named after different flowers based on what best represents it, as we wish to give each apparel under Fleur by a meaning which will in turn represent and speak for you - as the wearer. 

Like flowers, we hope our locally sewn apparels will also become a keepsake of yours; something you love to have for every special occasion, milestone or simply any moment you wish to remember.

Bloom and create memories with us now!


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